We each have a distinct approach to creative business and a breadth of professional experience in brand strategy, innovative retail, and digital marketing. That gives us a holistic insider's view of exactly what it takes to thrive online and in the real world... no matter how small your business is or how big you plan to get. 


Claire Deane is the founder of Deane and Co. She's a digital marketer, Google analytics nerd and social media addict. She's worked with big and small brands across a range of industries, from fashion to food with digital publishing platforms to yoga studios, education institutions to wedding accessory designers. She’s developed social media strategies for The Locale Group’s stable of brands (Talulah, Stevie May and Isla), created digital marketing strategies for Dissh, helped a handmade brand get picked up by international retailer BHLDN on the strength of their social media content, and grown digital publisher The Urban List to 200K visitors, and  launched across three major cities. 

Claire has also written a book on building a business as an introvert that’s been featured in Collective Mag and Design*Sponge.

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Lani Pauli is a generalist with specialist interests (content marketing, curation, telling the stories of small businesses) and is like a pig in mud when it comes to strategy, analytics and being able to see a project through from start to finish. As a results-driven marketing communications professional, she’s led national publicity campaigns for brands like Paul Newman’s Own, Bing Lee, Tourism & Events Queensland and Coco Republic. She’s led the charge establishing and building the community (online and offline) for Yelp, and can throw a mean event to bring people together and celebrate. 

When not slinging words for clients or getting their name up in lights you’ll probably find Lani knee-deep in an internet research spiral.