ONE-TO-ONE BRAND MENTORING
What I can help you with:
Telling your story. From instagram captions to sales pages, how can you talk about the unique value your business offers in a way that resonates with your ideal customers?
Evaluating brand elements. From the font of your logo to the imagery on your blog, do all your design elements work in concert to make your ideal customers feel “this brand is just so me”?
Fine tuning your visual style. Do you know how to take a picture worth a thousand glowing words for your website and social channels? You need to share a lot of content to stay front-of-mind on the internet these days… So what kinds of props and composition styles will appeal to your audience? How do you ethically curate other creatives’ content to supplement your original imagery and grow your reach?
Auditing your website and social channels. Does your online presence make it easy for customers to engage with your brand, learn about what you have to offer, and spend money on you? Are functionality issues, overly complicated design, poor quality photos, or posts that haven’t been thoughtfully optimised hurting your reputation online, slowing your potential business growth, and amounting to money left on the table?
Advising on budget-friendly strategies for creative marketing. There’re a lot of options for promoting your business both online and in the real world, but where should you focus your budget and energies? What specific tactics work best on each social channel? How do you go about increasing the conversion rate on an e-commerce site, growing your mailing list, or getting an editorial feature in a national print magazine?
Educating and empowering you to walk your own path. Do you want a roadmap for how to mindfully grow and prepare your business to scale in the years to come? The sooner you define what success looks like for you and establish the habits and systems that will get you there, the better your chances to thrive. I’ll break down the tactics that have worked for other beautiful brands, suggest strategy options for your own, and give you the toolkit you need to implement them. But I never want you to replace my judgment for your own. When you understand the theory behind running a successful, connective business you’ll be empowered to make the tactical choices that are right for you as a boss.
What I can’t help you with:
If you want someone to coordinate building your website, scheduling your Instagram, implementing a PR campaign, or write your About Page, I recommend getting in touch with Deane & Co. They're a brilliant full-service creative marketing agency based in Brisbane, Australia, and they do incredible work for brands all over the world. If you've got the budget, you'll be in excellent hands with Claire and her brilliant team!
If you want to do the work to improve your brand, website, and social feeds yourself... then let's get together to make great choices for your business growth.
Your website and social channels are virtual shop windows into your business. They should tell a story about what you do, who you are, and serve up design cues that give potential customers an instant sense of whether your products or services are for them.
If you're not getting these things right... you're leaving money on the table. Let's fix it!
Are your website and social channels doing a good job of attracting qualified customers to your business?
Does your online presence make those customers like and trust your brand enough to want to do business with you?
Or, are you missing a few tricks that could fundamentally improve how you present your brand to the world?
Why you need more than a little help from your friends
Getting perspective on this stuff all by yourself can be tough. And the truth is, most of your friends and family are either unqualified, unable, or just too darn nice to give you real, constructive criticism about your website's design, usability, imagery, copy, and the clarity of the value proposition you're actually communicating.
If your business is stalling, chances are you need is a pair experienced eyes to offer up fresh insights into what you could be doing better, plus specific strategies and instructions on how to implement those changes.
Here's what I can do for you:
- I'll go through your website and make specific recommendations for how to improve the design and content in ways that are proven to build trust and convert more browsers to paying customers.
- We'll make sure your brand is appealing directly to the customers your business most wants to target.
- We'll strengthen your brand voice to ensure that you're writing and using imagery in a way that's easy to understand and connects with how your customers want to feel.
- Through this process, you'll gain clarity about your brand, about the particular value proposition that makes your business unique, and about the types of customers that you need to attract in order to build the business you want to run.
- You'll learn about the importance of trust cues, and how to use them to strengthen your brand online so you can continue to implement these principles on your website and social channels.
- You'll learn to avoid the pitfalls of bad design so you stop inadvertently frustrating your clients and causing dangerous cognitive dissonance on your online platforms.
Let's Talk Process
The Spring Collective's Website + Social Media Audit is a three part process that'll help you get clarity around the specific aspects of your presence that you should tweak to help your brand connect online.
Here's how the audit works:
STEP ONE: THE BRAND SURVEY
My Brand Survey is designed to help both of us. You'll get clarity around your business' priorities, the direction in which you're aiming to grow, and the types of customers you need to attract to get there. I'll gain an understanding of your mission so I can determine what elements of your current online presence are contributing to that vision of your brand, and which are detracting from it.
STEP TWO: I DO MY RESEARCH
Once I receive your completed Brand Survey, I read it carefully, and start looking into your online presence to see how it's working from a customer's perspective. I'll go through your website and social media platforms with a checklist to determine what's working, and what isn't. I'll make note of the elements that should be tweaked in order to better align your overall message with the wants and needs of the people you want to sell to, or convince to hire you. Then I'll write up those notes in an easy-to-digest report, which will include implementation strategies and tools that you can use to make those changes happen.
STEP THREE: WE'LL TALK
We'll schedule a 30 minute meeting on FaceTime or Skype to discuss your brand. I'll walk you through my recommendations, explaining the "why" behind each one, and you'll have a chance to ask questions about how to improve the way you use your website and social media to communicate online.
Let's Get Started
Hit the buy now button to get the process started. I'll follow up by sending you the Brand Survey, and we'll schedule a timeframe for completing each of the steps, led by you.
Or, if you want some more information, feel free to send your questions to firstname.lastname@example.org