THE FUTURE OF RETAIL: A FEW THOUGHTS FOR THE SUMMER SALES
MASTER THESE 6 BASIC STRATEGIES TO MAKE YOUR PRODUCTS AND SERVICES MORE DISCOVERABLE ONLINE
It's true that high street stores need to find creative ways to evolve as customers' expectations around personalisation and convenience are reshaped by their internet informed world. But I don't believe our goal should be simply to make physical stores feel more like 'the internet' in order to justify their continued existence. In fact, I believe that truly savvy retailers understand that the absolute opposite is true.
HOW TO CHOOSE THE BEST E-COMMERCE PLATFORM FOR YOUR SMALL BUSINESS
You won't do much business if prospective customers can’t find your site when they’re specifically searching for what you sell. Use these tips from an experienced e-retailer to master the basics of becoming more discoverable online.
5 PRODUCTIVITY APPS FOR SOLOPRENEURS
Which features should you look for when choosing the best e-commerce platform for your small business?
HOW TO RE-THINK YOUR BRAND MESSAGE TO CONNECT WITH MILLENNIALS
Here's a quick list of apps that've been making my working life as a solopreneur more focused and productive.
COMMUNICATING THE VALUE OF ETHICAL DESIGN
As entrepreneurs, we need to recognise that a shift has occurred in how millennials relate to consumer goods and use this insight to market products and services in a new, more relevant way.
DIY DIGITAL NOTES
As designers, makers, and creators, how do we explain cost to our customers?
ONE SIMPLE STRATEGY TO TAKE THE STRESS OUT OF BUSINESS PLANNING
As business owners, we need day-to-day strategies to create business cultures that we can be proud of. We want our employees, collaborators, and customers to feel appreciated, and sending DIY digital notes is one simple way to acknowledge our gratitude to the people we rely on.
For the past couple of months I've been keeping a stress log, which is just a regular brain dump of all the things, big and small, causing worry. The patterns this simple strategy reveal help me make smarter decisions as I grow my business... click over to read how it works.