Before you can figure out how to connect with customers, you must first understand who those customers are. If you're interested in growing your retail business, knowing who you're selling to is just as important as the incredible selection of products you have to offer. Here are the steps to connecting with your customers.
Your customers are more sophisticated when it comes to interpreting design cues than ever before. If your business doesn't appeal to their aesthetic tastes or present content in the ways that they want to consume it, they won't waste their time interacting with your brand - they'll simply move on to another business that "gets it".
Whether you lead a team or you just lead yourself, your business needs you to be organised, motivated, and communicating at the highest level in order to grow effectively. That's a lot of pressure, and it can take a real toll.
Today I'm getting personal and sharing three ways i've become a more effective leader in my business to help you feel more boss in yours too.
Minimalism is a beautiful aesthetic that many brands seek to cultivate. But it's hard to be authentically minimalist as a retailer whose stock and trade is things. If you design things, sell things, and create a lot of content about those things across multiple channels... well... you run the risk of creating some pretty uncomfortable cognitive dissonance if your brand is trying to pose, stylistically or philosophically, as a minimalist. That's where Essentialism comes into the art of selling.
It's true that high street stores need to find creative ways to evolve as customers' expectations around personalisation and convenience are reshaped by their internet informed world. But I don't believe our goal should be simply to make physical stores feel more like 'the internet' in order to justify their continued existence. In fact, I believe that truly savvy retailers understand that the absolute opposite is true.